David Cameron represents the “last gasp” of an old system that does not work anymore, Ed Miliband has told the Labour Party conference in Liverpool.
The Labour leader claimed Britain was crying out for a new kind of society in which the right people – responsible “grafters” – are properly rewarded.
And he vowed to fight for “a new bargain in our economy so reward is linked with effort”.
The Tories said Mr Miliband helped create the culture he was attacking.
And he was a “weak leader telling his party what they wanted to hear”.
The Labour leader was speaking against a backdrop of falling poll ratings and attacks from union leaders leaders angry at his decision not to support a TUC day of action over pension changes.
But he opted to eschew big policy announcements in favour of setting out his personal philosophy and why he feels the country needs to change.
Some delegates booed at the mention of former Labour Prime Minister Tony Blair – something that was later criticised by former cabinet ministers Alistair Darling and David Blunkett.
Mr Miliband praised both his predecessors, Mr Blair and Gordon Brown, but stressed: “I’m my own man and I’m going to do things my own way.”
He also sought to humanise his public image by joking about his “nose job” and speaking warmly about his new wife Justine and his two young sons.
He admitted that Labour had “lost trust” on the economy but he said he was determined to regain it – and he vowed that the “next Labour government will only spend what it can afford”….